YU’s Purpose-Driven Design

Design that solves real problems, blending function, experience, and beauty.

HELLO EVERYONE

Hi! I’m Yuo, a designer who believes design is about solving problems, not just decorating products.

Since childhood, I’ve loved art and creating things with my hands. Over the years, that curiosity grew into a passion for design. For me, design begins with observation—seeing where life feels inconvenient, and finding ways to make it smoother, more human, and more meaningful.
In my work, I focus on function, experience, and beauty—in that order. A design should look good, but more importantly, it should make life better.
This site, Yuo, is where I share my thoughts, projects, and inspirations.
Let’s connect and explore how design can truly make a difference.

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Featured Post

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SERVICES
Design with purpose — solutions that solve, not decorate.

I turn observed problems into tested, usable designs — from early research to production-ready deliverables.

Product Design

End-to-end product design: research → concept → interaction design → production specs.

UI / UX Design

Interfaces focused on clear task flows and measurable usability — high-fidelity prototypes ready for handoff.

Service & Systems Design

Designing end-to-end journeys and backstage systems so services work smoothly for people and teams.

Brand & Visual Identity

Create visual systems that make behaviour predictable and communication clear — not just pretty logos.

Prototyping & User Testing

Fast prototypes + real-user tests to surface what works — then iterate until the solution is proven.

Design Strategy & Workshops

Hands-on workshops and strategic plans that help teams define real problems and immediate next steps.

AWARD AND ACHIEVEMENTS

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HAPPY CUSTOMER

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Mary & John